We are delighted to feature an interview with one of our cornerstone brands, Shunga Erotic Art. Based in Montreal, Shunga combines high quality and thoughtful variety in beautifully designed packaging that conveys warmth and romance. We have met the team from Shunga on multiple occasions and finally had the opportunity to ask them about their company and what goes into making what we consider the finest cosmetic products available.
Stay tuned until the end of the interview to save on our entire SHUNGA collection.
How did your company or organization get its name?
The journey of SHUNGA Erotic Art began in 2000 when Sylvain Séguin, creator and designer, and partner Manon Vallée, idea manager and cosmetician, decided to launch a new & innovative brand of intimate cosmetic products under their already existent high-end cosmetic company, Eau Zone Oils & Fragrances.
Inspired by Japanese erotic works of art from the 16th to the 18th century and created with the idea that making love is an art, SHUNGA Erotic Art products were, and still are today, designed for couples wishing to add variety and sensuality to their sexuality, heighten sensations and make every pleasuring act a seventh heaven.
Your company has posted more videos on YouTube lately featuring you discussing your products and how customers can use them. How did these come about?
One year ago, Shunga created four product videos for the following products: Dragon Cream, Secret Garden gel, the massage candles and for the Divine Oral Pleasure Gloss. They are presently available in English and French and subtitled in Spanish, Russian and German.
Shunga continued their video production in 2016 by adding 4 new videos: Rain of Love, Lovebath, Aphrodisiac Warming Oil and Kissable Massage Creams. “It’s the same creative approach and informative objective. It’s a “How-to-use-our-product” type of video. It’s advertising but with an entertaining-informative-educational aspect.” Says Manon Vallée, Vice-President for Shunga Erotic Art.
What prompted you to develop these?
We needed a way to communicate how to properly use our products and to entertain at the same time. We wanted to do it in an elegant and refined way. We came up with the idea of animating our Shunga drawings to best represent the brand.
What is the appeal of your product? What differentiates your products from those of your competitors?
Eau Zone’s pledge of quality comes from the priceless know-how that has been developed in the cosmetic products field over the years, controlling every step of the production process. From research and development, to formulation and manufacturing, processing and quality control, design and packaging, not to mention merchandising, marketing, sales, shipping and exporting, all from their Montreal (Canada) factory.
Sixteen successful years have passed and SHUNGA Erotic Art rapidly became a leader in the adult-entertainment industry, growing into a benchmark for the competitors. The company’s strive for excellence through innovation and quality brought the brand to recognition, receiving many awards in the last years:
How do your products enhance customers' experiences?
SHUNGA Erotic Art intimate products’ contents are treasures for all the lovers out there. They are designed to act as a medium between partners to increase sexual arousal during their most intimate union. It first started with the massage oils and soon after came the aphrodisiac oils. The collection quickly grew with products such as: edible body powders, sensual massage creams, body and bath products, lubricants, balms and intense pleasure products. All guaranteed to make every intimate moment a fulfilled experience of spirit sensuality, enticement and passion.
The adult toy industry is largely unregulated from a medical perspective so there are some manufacturers who market their use of "body safe" and "medical grade" materials (e.g. the industry has moved from rubber, to PVC to Silicone among others). Do you think the industry would benefit from more regulation and oversight when it comes to materials? Does your business encounter stricter regulations and more oversight in other countries?
We are following all regulations and they are all necessary. Yes, we all benefit if the consumer is more confident purchasing a product and feels safe to use it. We all lose if products without quality are sold in the industry. We are certified by the Good Manufacturing Practice. We are approved by the FDA, USDA, ECOCERT, Canada Health, ASEAN (Asia), European Regulation (CE)
What criteria do you use in selecting your materials? How do you test/evaluate your products?
We test so many ingredients, raw material and product packaging that sometimes it seems like a never ending process. We have to be 100% sure we have the best there is on the market.
How has Amazon affected your business?
We are not a price oriented brand. Since we sell high quality product, that needs explanation, it’s not good for Shunga to be sold at reduce price like in Amazon. Consumer won’t understand all the quality, design and control invested in the product. We are avoiding Amazon. It’s not a good retailing strategy for Shunga.
What would you like customers to know about your products and company that marketing materials might not adequately communicate?
All Shunga products are made in Canada. We try to make the best quality products on the market.
What are three products in your line that you think do not get enough recognition?
First our Toko Aroma Lubricants: because they are really without any after taste. Second product would be the Lovebath because it’s such a great experience. Third, the Oriental Crystals Dead Sea salt because it’s not a “sex shop” type of product. It’s more romantic and pampering type of product. So it’s not the first product you would be aiming for.
Our company believes that enjoyable sexual activity is important to healthy adult lifestyle regardless of physical disability. One group of consumers whom we are trying to serve are the physically challenged. What kinds of products do you offer or recommend which can help those with physical disabilities reconnect with partners?
Shunga is lucky to say that all products can be used by physically challenged customers. I would personally recommend, depending on the disability, our Lovebath and massage candles for foreplay or the Dragon Sensitive cream as an intensifier for couples. This exclusive formula made from natural extracts and herbs helps men unleash all the power and energy from their manhood all while sensitizing the female genital area to intensify her pleasure and help her reach multiple orgasms…
Customers (okay me really) are curious as to how you do product research. How do you develop products? Are there focus groups? Are there online discussion groups? Do you use market trends?
We use as many research tools as we can: focus groups, surveys, social medias, market trends and taste tests.